How a shopping mall can be named. We believe - in the most democratic way, through popular vote. So, with the help of the Plovdiv citizens, we found the name of Plovdiv Plaza. A logical final of the entire campaign named Name Your Mall was organized by a press conference in Plovdiv with the participation of Curtis Coward, Managing Partner and CEO of the Arceland Investment Fund. He annonced the official name of the largest mall in the city under the hills, as well as the plans for its development.