V-Consulting organized the official opening of the new coffee shop of the beloved American chain Starbucks in Sofia Ring Mall. The occasion was celebrated with a special event, which brought the guests back to the foundation of the company in the 70’s in Seattle, USA. The iconic siren from the logo, a captain and a sailor hosted the event and told the story of the brand. The coffee shop was decorated with branded wooden boxes, which transfer the coffee beans, life belts, ship ropes and bottles with messages.
Among the guests of the opening were diplomats, businessmen, journalists, celebrities and partners of Starbucks. All of them had the unique opportunity to see photos from the first Starbucks coffee shop.
Our team took care of the overall organization of the event, media relations and communication with guests.