Together At the Arena Cinemas

  1. The churches, caldera and village at Oia, Santorini

    Paul Cowan

  2. The churches, caldera and village at Oia, Santorini

    Paul Cowan

Together At the Arena Cinemas

Social Case Study “Together is funnier”

Regulations
This is a continuation of the campaign “Snap the class”. Again the target are teenaged students who are provoked to buy tickets for Arena cinema together - at least 10 tickets. They receive also a discount. Then the students have to register the codes of the tickets on a website, created specially for the campaign, in order to take part in the game. The campaign lasts 3 months. At the end winners of the competition gained a trip to the movie center Boyanain Sofia. They met professionals in the art of cinema like actors, operators, directors, special effects experts etc. 

Aims

 - to remind students and their teachers that the organized group visiting of a movie theater is an exciting and fun activity;
 - to restore the tradition of organized visits to the movie theater together with the whole class;
 - to provoke the interest in teenagers in cinema and cinema art and to set a standard for them that spending time in Arena is funny and trendy;

Results
The total number of participants in the campaign is over 1000 registered groups.