Application “Share with us a picture of the most romantic place in Bulgaria”

Regulations
Users have to “like” the fan page of Piccadilly in order to take part in the game. They upload a picture of a romantic place in Bulgaria with which they play for a prize of the official raffle. The prizes provided by Piccadilly are baskets with products for romantic dinner and are drowned in day before St. Valentine’s Day.
All participants have the possibility to publish the application on their wall, to invite friends and to look through the pictures of the other players.

Aims
- formation of emotional relation to the clients of Piccadilly;
- increase in the number of fans ofPiccadilly on facebook;
- increase in the activity of the fans and provoking of feedback;
- creating a positive image of Piccadilly;
- increasing the brand awareness;

Results
The total number of fans of the page increased with 14% for a period of 2 weeks.Number of participants in the campaign: 950.