Snap Your Class

Social Case Study “Snap your class”

Regulations

Teenaged students have to make pictures of their class and send the funniest of them to a website created specially for the game. All pictures are available there and Internet users have the access to go through them and vote for the best ones. The campaign is for the period of one month after which the winners are announced. The class which has the biggest amount of votes receives a prize – a trip to the movie set of the up-coming movie “Conan The Barbarian”. For the rest of the participants there are some little prizes as well.

 

Aims

 - to promote the company and to increase the brand awareness;
 - to gain new customers from the younger generation and to stimulate them to accept Arena as their favorite place to spend time;
 - to provoke the interest in teenagers in cinema and cinema art;

 

Results

The total number of participants in the campaign is a record for Bulgaria – over 9000. 200 classes with students won a prize.