Regulations
Promoter dressed as the famous Whopper® can be found in key areas of the city of Burgas (in the center of the city, in Mall Galeria Burgas). Through series of facebook posts we announce the location of the Whopper® today. The participants must find the Whopper®, take a photo of it and upload it in the special facebook application. Participants can invite their friends to vote for their picture. Winners are the users whose pictures have gathered the most votes. Participantshaveto “like” the fan page in order to be able to take part in the game.

Aims
- communicating the message of the opening of the new BURGER KING® restaurant in Burgas and the most iconic burger the Whopper® is visiting the town;
- popularization of the brand and the main products of BURGER KING® on the new market in Bulgaria – the city of Burgas;
- gathering new fans in facebook from Burgas;

Results
We have combined the promotion with targeted facebook ads and promoted posts. As a result we have accomplished increase in fan base by 21% in just two weeks.