Facebook Game Sport Depot

  1. The churches, caldera and village at Oia, Santorini

    Paul Cowan

  2. The churches, caldera and village at Oia, Santorini

    Paul Cowan

Facebook Game Sport Depot

Viral campaign for Sport Depot

Regulations

Users have to “like” the page in order to receive the right to take part in the game. All participants have to paste a link of their favorite product from the webpage of Sport Depot in a special application. In the end of each stage of the game three winners are defined by raffle. They receive as prize exactly the product which they wanted. Another 60 people receive smaller prizes.

Aims

 - increasing of the facebookfans and the traffic of the website of Sport Depot;
 - increasing brand awareness;
 - promotion of the products and brands offered by Sport Depot;

 

Results

 - achieving a viral effect of the game – 3070 unique users took part in it;
 - the total number of fans of Sport Depot on facebook increased by 20%;