Regulations
All facebook users must like the facebook page of Piccadilly Supermarkets in order to participate in the game. It is conducted via a professional application. Competitors must answer one special question regarding the activity of the company on the Bulgarian market - choosing between four possible answers, in order to be able to take part in a draw for one of the three prizes.

Aims
- to communicate the message that Piccadilly opens its 50th store in Bulgaria;
- to raise the brand awareness;
- to gather new fans in facebook;

Results
In just five days 900 users took part in the game. The activity of the Facebook page reported a significant increase - 553 new likes, reach of 18,460 people and the number of people talking about this increased three times.