Mechanism of the game:
Users had to enter a specialized facebook application on the fan page of Lidia Tours, upload a photo of their most favorite travel and invite friends to vote for it. The prize – SPA weekend for two in a luxurious 4-star hotel in Velingrad, goes to the participant, who has the most votes for his picture.

Aims:
- Increasing the number of fans
- Increasing the engagement of the facebook fans of Lidia Tours
- Establishing positive image of the company
- Achieving greater “visibility” of the communication

Results:
- 50 unique users took part in the game
- The number of fans increased by 60%
- Entirely positive feedback