Burger King Digital

V Consulting is managing the social media profiles of Burger King for Bulgaria and Czech Republic since 2012. The platforms include Facebook, Instagram and YouTube.

The content created is customized and built according to the needs and interests of each market. The social media profiles have a great variety of posts such as games and competitions, products promotions, offers, videos and influencers’ endorsement.

Precisely targeted campaigns are made on a weekly basis and aim on increasing the fan base and engagement, respectively the brand and product awareness. Post campaigns have 7-10 (out of 10) success score. The managed platforms have an average of 50% weekly increase in fan base and the brand’s posts reach more than 5 000 people on a daily basis.

Reports and analysis of the pages performance are made both weekly and monthly and are used for the improvement of all future campaigns.