Application with а game “Win a Burger”
The user has to “like” the fan page in order to be able to take part in the game. The participant picks a sandwich which has to be combined with all its components. At the beginning the participant receives some of the components, needed for the sandwich, and the rest he has to take from his friends. In this way, circles of friends play together and exchange components. When the sandwich is already combined, the system generates an unique code which has to be presented at some of the BK restaurants. In return the participant receives his prize – a free sandwich.
- increase in the number of fans of Burger King and formation of emotional relation to the clients;
- increasing brand awareness;
- promoting of the products of the company;
- sales increasing and gaining new customers;
The total number of fans of the page increased with 30% for a period of 2 weeks.