What is the FIFA World Cupwithout nice cold beer?
That’s why we were pleased to assist METRO Bulgaria in organizing media relations for the official launch of the renewed beer department of the retail chain.
METRO Bulgaria presented over 400 beer brands from 22 countries few days before the start of the World Cup. Beer specialist Vesselin Lazarov and Dimitar Penev, senior coach of the Bulgarian National Football Team, 1994, have selected "The perfect 11 beer players of METRO for the World Football Championship in Russia".