‘Wall of Love of Piccadilly’ Campaign

  1. The churches, caldera and village at Oia, Santorini

    Paul Cowan

  2. The churches, caldera and village at Oia, Santorini

    Paul Cowan

  3. The churches, caldera and village at Oia, Santorini

    Paul Cowan

  4. The churches, caldera and village at Oia, Santorini

    Paul Cowan

  5. The churches, caldera and village at Oia, Santorini

    Paul Cowan

  6. The churches, caldera and village at Oia, Santorini

    Paul Cowan

  7. The churches, caldera and village at Oia, Santorini

    Paul Cowan

  8. The churches, caldera and village at Oia, Santorini

    Paul Cowan

  9. The churches, caldera and village at Oia, Santorini

    Paul Cowan

  10. The churches, caldera and village at Oia, Santorini

    Paul Cowan

‘Wall of Love of Piccadilly’ Campaign

On the occasion ofthe St. Valentine’s Day, V Consulting created the concept and realized for Piccadilly the campaign ‘Wall of Love’. The initiative started with a facebook game, called ‘I love …, because …’, where hundreds of people shared their inmost feelings of love and affection to their beloved ones.

On the eve of the Love and Wine Holiday, the activity was transferred to the real life. In selected Piccadilly supermarkets in the country were built ‘Walls of Love’ – boards where clients can write their romantic messages and thus to delight their loved ones.  

The first 50 participants in the facebook game received the biggest prize - their love letters were printed and installed on all ‘Walls of Love’, placed in 11 supermarkets in Sofia, Varna, Plovdiv and Veliko Tarnovo.

V consulting created also the graphic design for the campaign.