Valentine’s Day at Starbucks

For Valentine's Day this year Starbucks surprised fans with a special series in soft pink - Berry Hot Chocolate and Berry Iced Cappuccino, and the exclusive Love Donut in the shape of a heart. The limited series was a huge success thanks to our influencer campaign with the participation of Gergana Ilieva. She shot two videos for Instagram and Tik Tok, which gathered more than 38,000 impressions. The promotional drinks also attracted the attention of lifestyle journalists, who covered the series on their social media channels and websites.