The new situation after a 2-month lockdown required a new concept and a new approach in the communication of banking products. After the successful social campaign # Stay Home at Tokuda Bank, we chose to continue the positive image presence, which does not impose products and services. The campaign "Together in Your Rhythm" puts people at the center and emphasizes the readiness of the bank to support its customers and together to pass more successfully the serious test that COVID-19 presented to us.

The advertising campaign was implemented with carefully selected positions for outdoor advertising in Sofia and Plovdiv, banner campaign among targeted audiences and radio advertising.