The worldwide brand wagamama opened its first restaurant in Bulgaria.
Michele Young, International Marketing Consultant at wagamama, was present during the official opening. She shared: "This year we are celebrating 25 years since the opening of the first restaurant in 1992 in London and until now we have come a long way of constant improving to meet today in Sofia. We really like the city and are very excited that our restaurant is in the heart of Sofia where so many good food connoisseurs gather."
At the opening event our guests were popular persons, actors, singers, marketing and advertising specialists, journalists, bloggers and vloggers. The event was attented by top managers of the business. Vladimir Ampov - Grafa, Polly Genova, Mihaela Fileva, VenZy, Ruth Koleva, Alex Raeva, Yana Marinova, Nicky Iliev, Simeon Kolev, the finalist in the first season of MasterChef Elena Petrelyska were among the guests, which tasted some of the authentic appetizers, meals and desserts of wagamama.
V Consulting suppported the organization of the event, the branding and media relations. Our responsibility is also the administration of wagamama`s Facebook page, as well as planning and execution of promotional and advertising campaigns on social media.