The first independent Piccadilly store in Sofia opened doors in Mladost 1. It is situated on 22 Jerusalem Str and spreads over 4000 sq.m. That is the ninth supermarket of the retail chain in the capital and will offer the typical excellent service and the well known great variety of over 25 000 food and non food goods. Special guests were the unique Krasi Radkov and Viktor Kalev that entertained the residents of the neighbourhood almost two hours and turned the opening into a festive day. Piccadilly Jerusalem is the first supermarket branded with the new logo of the retail chain.