World famous coffee company Starbucks, represented in Bulgaria by AmRest, opened a new coffee shop in Sofia. It is located in the very center of the capital city – the corner of Saborna St and Knyaz Alexandar I St. Among the official guests of the event were the Deputy Chief of Mission at the US Embassy in Sofia - Mrs. Martina Strong, as well as the commercial attaché - Maria Galindo.

During the event there was a musical flash mob with favorite Bulgarian songs dedicated to coffee, in which representatives of the AmRest team from Bulgaria and Romania took part. A special Starbucks cake was a surprise for the guests.

The concept, overall organization and conduct of the event were the result of the efforts of the whole V-Consulting team. To present the brand in an attractive and engaging manner, we created funny invitations to official guests, media representatives, bloggers and influencers. We have prepared a comprehensive press release for journalists, and for Starbucks biggest fans there is a "photo" mug.