On Lazarovden we organized a special event at PLOVDIV PLAZA Mall - "Spring Ball of Shoes". Every willing visitor could take part in trying selected pairs of shoes and win the one which fits. The participants did not know what the size of the shoes were, but the bravest tried and won. 23 pairs of shoes from over 10 brands were given, and the ad campaign reached 100,000 people online and was taken with great interest.