V Consulting created a concept for implementing an unique animated character for the advertising communication of Sport Depot. The name of the nice little avatar is Sporto and he has the responsible mission to help the customers in choosing the best sports equipment, as well as to inform them about the newest special offers.
Sporto plays already the leading role of all radio and TV spots, he also welcomes the online visitors at the website and smiles from all advertising creatives of Sport Depot.