Piccadilly and Colgate started a joint educational campaign for children
V Consulting was in charge of the overall planning of the joint educational initiative of Piccadilly and Colgate “Healthy Smiles for the Whole Life”. The campaign takes place in selected Piccadilly supermarkets in Sofia and in the country and aims to build health self-awareness in children’s mind and to inform about the right healthy habits and dental care.
The official opening of “Healthy Smiles for the Whole Life” was marked with funny animation show for kids in Piccadilly supermarket, Serdika Center Sofia. Professional actors with interesting costumes took the children to the “Land of Teeth” and played attractive games that will show them how important it is to take care of the oral hygiene.