Arena Cinema opens a new IMAX® hall in Grand Mall Varna on 18th of December with the premiere of the hit movie "Star Wars: The Force Awakens". It is an independant movie theatre with 423 places and huge IMAX® screen. The hall in Varna is the only one in Bulgaria, eqiuped with the latest IMAX 12-channels sound system - Immersive sound, that offers superb cinema experience to spectators. V Consulting took care of the visual communication and branding of the venue to introduce the new IMAX hall.