The representatives of the brand new shopping center in Sofia introduced its official name and logo at a special event for the media organized by V Consulting. Alexander Papageorgiou, CEO of Assos Capital, Laurent Bendavid, former CEO of Carrefour Bulgaria and Atanas Garov, CEO of Colliers International Bulgaria, announced the dates of The Mall’s opening as well. Journalists from over 30 media which were invited to the media event came to meet with the managers who discussed the characteristics and advantages of the shopping center. The journalists had the floor to ask their questions and after that wrote good materials to inform the audience and the Sofia citizens about the forthcoming shopping destination.