V Consulting organized the first facebook game on the corporate page of Lidia Tours in the social network – ‘My Favorite Trip’. Users had to upload a photo of their unforgettable trip, and the participant, who has the most votes for his picture, won the prize.

During the game was found an unfair participation from several facebook users who collect their votes in anonymous groups. It was decided that the rules for determination of the winner have to be changed and some of the participants were disqualified. Thanks to the immediate reaction of V Consulting team, the feedback of the facebook fans was entirely positive – they fully supported the change of the rules, and the lucky winner of the prize will have the opportunity to enjoy a weekend in a 4-star hotel in Velingrad on full board and free use of SPA facilities.

‘My Favorite Travel’ increased the engagement and activity of the facebook fans of Lidia Tours and their number rose by 60%.