To promote the wide variety of sports brands at CCC, we organized a meet and greet with teen favorite
DARA at Paradise Center.
On the day of the start of the new season of "The Voice of Bulgaria", in which she is again a mentor, the
singer signed autographs and took pictures with each of her fans. For the event, a special corner was
decorated in the style of CCC's European campaign "Garage Games - Playoffs" and arranged models
from the new collections of sports brands labeled "DARA's Choice".
The result – a crowd of happy boys and girls and a significant increase in sales of premium brands
Adidas, Puma, Reebok, Champion, New Balance.