This year we launched a completely different "Back to School" campaign for our client CCC Shoes and Bags. Our idea was to improve the environment for childhood development and to bridge the gaps between the generations. We were happy to give an amazing experience to the children and their parents. We used a "time machine" and united the generations in popular games such as dodgeball, cowboys and indians, hopscotch, hide and seek and more. The leading shoe brand CCC brought the children back to school, and at the same time their parents in the 90's, to remember our favorite childhood games. The event was part of the Sofia Summer Fest in collaboration with the "Games of the 90s" format and was attended by more than 150 families with children.

The campaign was also developed through social media, press releases, as well as a special radio game with many prizes.