BURGER KING® opened its 14th restaurant in Czech Republic, located at OC Central, Kladno.
V Consulting took care of the communication of the event, media relations, as well as the overall look of the restaurant, including digital menu boards according to the latest brand standard.
The ribbon was cut by representatives of AmRest - the biggest franchisee for BURGER KING® at Czech Republic. As a tradition, on the first opening day for the public BURGER KING® surprised the first 100 fans with a free WHOPPER® – the brand’s signature burger.
For the first time, the opening event was live streamed on the biggest social media Facebook.