When we design a concept and the structure of a brand campaign, we strive for it to not be self- serving
but corresponding to the time and aspirations of people. That is why the vision of the campaign we
developed for Tokuda Bank carries the message of hope and peace, for a better future for our children.
All this corresponds to the slogan of the bank "Part of your day" - banking is now all around us -
accessible, easy and centered on the customer. All of this is in line with the bank’s motto – “Part of your
day” – banking services are everywhere around us – easy, accessible and places the client at the center.
And in order to achieve visibility of the campaign in the most dynamic city - Sofia, we bet on a key
location for the spring-summer season - the facade of the National Palace of Culture, and branded public
transport buses. And in order to bring customers to the full information about the products and services
of Tokuda Bank after the initial contact with our vision, we launched a banner campaign in Google.