V-Consulting Positive Communications - advertising agency, media planning, advertising campaigns, design, audio and video concepts, communication strategies, public relations, crisis management, events, monitoring

Brand campaign for Tokuda Bank

When we design a concept and the structure of a brand campaign, we strive for it to not be self- serving

but corresponding to the time and aspirations of people. That is why the vision of the campaign we

developed for Tokuda Bank carries the message of hope and peace, for a better future for our children.

All this corresponds to the slogan of the bank "Part of your day" - banking is now all around us -

accessible, easy and centered on the customer. All of this is in line with the bank’s motto – “Part of your

day” – banking services are everywhere around us – easy, accessible and places the client at the center.

And in order to achieve visibility of the campaign in the most dynamic city - Sofia, we bet on a key

location for the spring-summer season - the facade of the National Palace of Culture, and branded public

transport buses. And in order to bring customers to the full information about the products and services

of Tokuda Bank after the initial contact with our vision, we launched a banner campaign in Google.