At the end of March, Tokuda Bank launched its "Be Responsible" campaign, urging its customers to stay at home, to protect themselves and their loved ones. In addition to posts on social media, the campaign was communicated with outdoor advertising positions. The popular hashtag #stayhome became the motto of the period, and the messages were clear and positive: going out may be limited, but all other wonderful things are allowed, such as time with family, fun, laughter.

The campaign reached a wide range of followers of the brand and received a positive response from the audience.