The V-Consulting team organized the awareness campaign of the Bulgarian Hemophilia Association for 2023. We wanted to talk openly, understandably and positively about the disease, for people to understand that having hemophilia is not a death sentence, that those diagnosed with hemophilia do not have to define themselves by it, or that it limits their abilities. The campaign around the World Hemophilia Day took place under the motto "For a world without bleeding!".
We organized a media campaign with the participation of prominent specialists in the field, a round table on the topic: "New innovative therapies, reality and future", where the latest achievements in the treatment of the disease and their place in our conditions were discussed.
On April 17th, iconic buildings were illuminated in red in empathy, and on April 22nd in Sofia, Plovdiv and Varna, many people joined in a cycling event in support of people with hemophilia.
By bringing together as many people as possible in this year's awareness campaign with social media hashtag messages #WHD2023 and #bloodlessworld, we reached out to the general public with a call for everyone to be more tolerant, accepting and understanding.