It is a challenge for any fashion brand to capture the attention of young boys. Even if there are great
The shoe and bag brand CCC is no exception, and among its goals for 2022, it has set an increase in the
share of the male audience. For this purpose, as part of the "Back to School" campaign, we organized an
epic meet and greet of one of the most popular streamers Vasil “ShadowHex” Kalinchev, Icaka and
Kitodar Todorov. For 5 hours, the three showed enviable GTA, Fortnite and Tetris skills, took pictures
with fans and signed autographs for the teenagers.
As well as the meeting with DARA gaming, the CCC event took place under the banner of the European
campaign "Garage Games - Playoffs".