"25 years in 25 stories" or what's behind an Employer Branding campaign for Terazid

  1. The churches, caldera and village at Oia, Santorini

    Paul Cowan
  2. The churches, caldera and village at Oia, Santorini

    Paul Cowan
  3. The churches, caldera and village at Oia, Santorini

    Paul Cowan
  4. The churches, caldera and village at Oia, Santorini

    Paul Cowan

"25 years in 25 stories" or what's behind an Employer Branding campaign for Terazid

To celebrate the 25th anniversary of the company Terazid, we organized an Employer Branding campaign on social networks "25 years in 25 stories". It turned out to be more than fun and pleasant to convey with a purely humane look the success and scale of one of the leaders in the production of construction materials in Bulgaria. And what is needed for the successful implementation of such a campaign - a phone, employees willing to share their personal stories, simple design to brand and distinguish posts in the series, and a lot of enthusiasm. And this has been rewarded with hundreds of shares and thousands of story views.

https://terazid.com/blog/