We love the challenges that require creativity, quick response and perfect organization. It was just like organizing a campaign "Clear Your Wardrobe" for PLOVDIV PLAZA mall.
We had 5 business days to devise, prepare, implement and communicate the campaign.On the first day of spring, we invited Plovdiv residents to get rid of their unnecessary clothes by recycling them instead of throwing them in the waste containers. For each bag people brought, we provided a sale voucher rom tenants in the mall.
More than 200 people came within the announced hours of April 21st.
The result was nearly 1 ton of old clothes, which will be sorted and used according to their quality and composition. But the true effect of the campaign is also measured by the hundreds of comments and strong public commitment to the issue of reuse of unnecessary textiles we have raised.